One of the most asked questions by anyone just getting started blogging, posting, sharing, and doing any type of content distributions is; when is the best time to do it? Over time the best days of the week and times of the day have become a little more clear, although your target audience can impact what is optimum. But research used to derive those results has always surveyed all traffic, regardless of OS or device.
A new study published by Ad Age Digital says that the highest use of mobile web and apps happens between 7-9pm. Google also backs this up with their numbers on mobile search in the evening. Another incredible stat was that 86% of TV watchers had their mobile device in hand while doing it! The survey also found that ad click throughs were highest on iDevices, with the slowly dying Blackberry coming in last.
What does this info mean to you?
- Make sure you are pushing content in this prime window to increase potential click throughs and engagement
- Make sure that your digital marketing strategy includes the super-fast growing mobile platform
- If you're lucky enough to have Television as part of your Marketing plan, include a call to action
- If you can only afford to do one mobile app, make sure it's for Apple devices
- Throw your Blackberry away
In the new America it's desktop by day, and mobile by night.
Source: Ad Age Digital
