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13.7.11

Does Google+ Matter


It's been very interesting to see how much "buzz" Goggle+ has generated in the past few weeks. (an ironic choice of words) So now that we have seen and used it, and as people migrate to it as an alternative to Facebook...it begs the questions; does Google+ matter?

  • A new social network is added to the interweb almost every day, but not by Google...so that matters.
  • Buzz was a complete failure, launched by Google...so that matters.
  • Facebook is the 800-pound Gorilla, but evil to some...so that matters.
  • Facebook is the 800-pound Gorilla, and works fine for most...so that matters.
  • Social has been more important than sharing, so far...so that that matters.
  • Video chat isn't new, but simple group video chat is...so that matters.
  • A Circle is just a Group, but easier to use...so that matters.
  • You already have too many social media profiles...so that matters.


Look, Google+ is fun, but far from proving itself as the "next big thing" in social media. The buzz around it will last for some time, and the early adopters will be in for a bumpy ride. We'll stay on top of it as it evolves to maximize its potential because it's Google...and that means it does matter.