Everybody wants some! Here's an interesting top-ten written by Jessica Northey for her SocialMediology 101 column on the radio industry site All Access. 
10 Ways Social Media Marketing Is Like Making Love1) Don’t try to sleep with someone on the first date.
There is nothing worse than when someone sends you a direct message, trying to sell you something; posts “spammy” stuff to your wall; or tags you in a photo that has nothing to do with you ... right after you follow them.
2) Most people like to get to know someone before jumping into bed.
Try “holding hands and snuggling” before you start selling people stuff. Telling is not selling! Ask questions of others ... find out about them.
3) Don’t expect overnight success.
Keep the long-term goals in mind. It’s a marathon ... not a sprint.
4) Treat others with respect.
You aren’t going to get along with everyone, but that doesn’t mean you need to alienate them. Also, when someone likes you and you don’t feel the same way, there is NO good reason to be mean to them. Some people are more “enthusiastic” online than you are, but here is a perfect chance to gain a super-fan/P1.
5) Not everybody is who they say they are.
Just because I proclaim expert status and post certifications on my website doesn’t mean squat. There are a lot of “experts” out there. Watch, listen and get to know people before doing business with them.
6) Don’t kiss and tell.
You can be personable without being too personal.
7) Just like STDs ... watch out for VTDs (Virtually Transmitted Diseases)
Some people out there don’t get it, so be careful what links you open. Use common sense. If it looks strange and says something like “ha ha, is this you,” it might be a VTD.
8) Some people are addicted to sex, but don’t care about the relationship
You can become obsessed with closing a deal, but don’t forget that service is just as important. Try to remember that in order to have a long-term relationship, there must be a friendship, too.
9) No one likes to be manipulated.
There is nothing worse than bait-and-switch marketing. Be transparent and if you say you are giving something away for free, don’t ask someone to buy something to get something.
10) Not everybody needs Viagra
I get at least one link to buy Viagra a week ... come on, people! Know your audience and try to target what their needs are! Don’t just spray and pray!
